Frequently asked questions

What is Online Reputation Management?
Online reputation management (ORM) is the process of monitoring, identifying, and influencing online conversations about an individual or organization. ORM is a proactive approach to managing your online reputation and ensuring that only positive and accurate information about you or your business is being shared online.
What Are the Best Strategies to Manage Online Reputation?
There are several different ORM strategies that you can use to manage your online reputation. Some of the most effective ORM strategies include:
  • Creating and maintaining a strong social media presence
  • Encouraging customer reviews and testimonials
  • Monitoring your online reputation using tools like Inc's social media monitoring tool
  • Responding to negative reviews and comments in a professional and positive manner
  • Creating content that promotes your brand in a positive light
How Do I Improve My Online Reputation?
If you're wondering how to improve your online reputation, you're not alone. Your online reputation is more important than ever in today's digital age than ever. Potential customers and clients will often research your brand or business online before they make a purchase, so it's important to make sure that your online presence is positive.
One of the best ways to improve your online reputation is to monitor what's being said about you online. Inc's Online Reputation Management Tool is a free tool that allows you to do just that. Simply enter your brand name or business name into our system, and you'll be able to see all social mentions, news stories, and blog articles that mention your brand name. You can then take the necessary steps to improve your online reputation.
How Do You Establish a Reputation?
If you're starting a new business or brand, you'll need to establish a positive reputation from the ground up. Here are a few tips on how to establish a good reputation:
  • Do Your Research: Before you start promoting your brand or business, do your research. Find out what your potential customers or clients want and need, and ensure that your products or services meet those needs.
  • Be Transparent: Be upfront and honest with your customers or clients. Don't make false promises, and don't try to hide anything from them. If there are problems with your products or services, own up to them and work to resolve the issues as quickly as possible.
  • Be Responsive: Make sure you're available to your customers or clients when they need you. If they have questions or concerns, address them promptly.
  • Provide Value: Make sure that your products or services are valuable to your customers or clients. Offer them something they can't find anywhere else, and make sure that they're getting their money's worth.
  • Serve Your Community: Get involved in your community and do good deeds whenever you can. This will show potential customers or clients that you're a business or brand that cares about more than just profit.
How Do I Protect My Social Media Reputation?
If you're using social media to promote your brand or business, it's important to protect your social media reputation. Here are a few tips on how to do that:
  • Monitor Your Accounts: Check your social media accounts regularly, and delete any negative comments or posts as soon as you see them. You can also use Inc's Online Reputation Management Tool to monitor your social media accounts for you.
  • Be Professional: Be professional at all times when you're interacting with potential customers or clients on social media. Avoid getting into arguments or debates, and don't say anything that could negatively reflect your brand or business.
  • Think Before You Post: Always think before posting anything on social media. Once something is posted, it's out there for everyone to see, so make sure that you're happy with it before you hit the "publish" button.
If you follow these tips, you'll be well on your way to protecting your social media reputation.
Why Is It Important to Protect Your Online Reputation?
Your online reputation is crucial because it can significantly impact your business or brand. Potential customers and clients will often research your brand or business online before they make a purchase, so it's important to make sure that your online presence is positive.
A negative online reputation can lead to lost sales, lower search engine rankings, and even legal problems. On the other hand, a positive online reputation can lead to increased sales, higher search engine rankings, and more opportunities for your business or brand.
Your online reputation is more important than ever in today's digital age than ever. So make sure you're doing everything you can to protect it.
How Can I Remove Negative Information From the Internet?
If you have damaging information about your brand or business online, you may be wondering how you can remove it. Unfortunately, there's no guaranteed way to remove negative information from the Internet. However, there are a few things you can do to try to minimize the damage:
  • Request a Removal: If the damaging information is on a website that you control, such as your own website or blog, you can try to remove it yourself.
  • Contact the Site Owner: If the negative information is on someone else's website, you can try contacting the site owner and asking them to remove it.
  • Use Positive Content to Push Down the Negative: One way to minimize the damage of negative online content is to create positive content of your own and push the negative content down in search engine results. This is called "reputation management."
What Are Social Listening Tools?
Social listening tools are software programs that allow you to track and monitor social media mentions of your brand or business. These tools can be used to track Mentions, Comments, Reviews, and more.
What Is a Social Media Monitoring Tool?
A social media monitoring tool is a powerful piece of software that allows you to track, measure, and analyze all your social media activity in one place. By monitoring your social media mentions, you can quickly see what people are saying about your brand or business online and take action to improve your reputation if necessary.
Is There a Free Social Listening Tool?
Yes! Inc's Online Reputation Management & Social Media Listening Tool is absolutely free. Try it out today and see how it can help you improve your online reputation.
Why Use Social Media Listening Tools?
Social media listening tools are important because they allow you to track, measure, and analyze your social media activity. By tracking your social media mentions, you can quickly see what people are saying about your brand or business online and take action to improve your reputation if necessary.
What Are Social Listening Strategies?
There are several different social listening strategies that you can use to improve your online reputation. Some of the most common include:
  • Monitoring Your Brand Name: One of the most important things you can do is monitor your brand name. By tracking all the places where your brand name is mentioned online, you can quickly see if there's any negative chatter about your brand.
  • Monitoring Your Competitors: Another important strategy is to monitor your competitors. By tracking what people are saying about your competitors, you can quickly identify any areas where they're vulnerable.
  • Monitoring Industry Keywords: Another great way to improve your online reputation is to monitor industry keywords. By tracking industry keywords, you can quickly see where your brand is being talked about and take action to improve your reputation if necessary.
What Is the Difference Between Social Media Listening and Monitoring?
The main difference between social media listening and monitoring is that social media listening is more passive, while social media monitoring is more active. Social media listening simply means tracking all the places where your brand is mentioned online. On the other hand, social media monitoring means actively analyzing all the data you're collecting and taking action to improve your reputation if necessary.